Canada's leading virtual obesity program. Built, run, and licensed by Launchit.
The Medical Weight Management Centre of Canada™ (MWM) is our owner-operated obesity program, designed by co-authors of the Canadian Adult Obesity Clinical Practice Guidelines.
It runs across Canada, with a Shoppers Drug Mart adapted program in market and international expansion underway, and our first subsidiary already operational in Brazil.
GLP-1s change biology. MWM changes behaviour.
Programs that lose patients at month three are programs that fail. Adherence and retention are the real KPIs in obesity care. MWM is built around that, and we achieve 95% adherence to treatment at the one-year mark.
20.8 lbs
average weight loss in the first 6 months
95%
adherence to treatment
73%
better outcomes than leading competitors
12 mo
structured care, plus lifetime maintenance
A great obesity drug without human-centered behavioural support does not address the full patient need. Adherence happens with comprehensive care.
Led by architects of the Canadian Adult Obesity Guidelines.
MWM is led by clinicians who are among the co-authors of Canada’s national guidelines, and we treat obesity as a chronic medical disease. That is the difference between an evidence-based program and a website that ships medication.
Guidelines Authors in Leadership
Expert Clinical Team
Canadian licensed Medical Doctors and Registered Dietitians on staff.
Shared Care Model
Family physicians keep the patient relationship. MWM provides the specialist obesity care most family practices cannot offer in-house. Shared care details →
LegitScript Certified
Independently verified for clinical legitimacy. Canadian data residency. SSL encryption. PIPEDA and PHIPA compliant.
Empathetic, Stigma-Free
Obesity is a chronic disease, not a willpower problem. Care is judgment-free, body-positive, and built for the long term.
Flexible Care Options
MWM Essentials™ and MWM Foundation Plan™. Both include MD and RD assessment, prescription management, free medication shipping, and reimbursement support. Compare on mwmcc.ca →
The clinical model travels. Partners license it.
The MWM care model has been adapted for Shoppers Drug Mart’s national pharmacy footprint. Launchit holds a national agreement with Shoppers to support their national obesity program.
The adaptation matters because it proves the model is portable. Clinical content, workflow logic, and the platform itself can be reconfigured for a partner’s brand, patient population, and network without rebuilding from scratch.
Obesity is a global market. We are building for it.
The platform is configuration driven, not hard coded. New markets, new clinical guidelines, new languages, and new reimbursement frameworks ship as configuration, not as a new codebase.
Canada
Active in most of Canada, with provincial expansion in progress to support all Canadians.
Brazil
Pipeline Markets
Active discussions in multiple additional markets in Europe, South America, and the Middle East.
Ready to talk obesity care?
Whether you are a manufacturer, pharmacy chain, an employer, or an international entrant, the fastest path is a short call. Thirty minutes tells you whether the MWM model fits your population and what a launched program looks like.